This program prepares you to become a marketing research professional - not just a graduate!
The Master’s in Marketing Research is built around developing the analytical, methodological and strategic skills required by today’s organizations. You will learn how to design research studies, work with data, interpret results and translate insights into marketing decisions that create value for business and society.
From research design to advanced analysis, the program immerses you in the full research process, helping you understand how information becomes strategy and how data becomes competitive advantage.
Industry Partnership
Starting with the 2024–2025 academic year, the program is delivered in partnership with iSense Solutions(https://isensesolutions.ro)., a leading market research agency in Romania.
Through this collaboration, students gain access to:
You will work alongside academic staff and industry specialists on real studies, learning to apply theory in authentic business contexts and to develop a professional research mindset.
Career Pathways
Graduates develop the competencies required for roles such as:
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This program transforms data into capability, research into strategy, and students into professionals.