The mission of the Marketing Management Master’s program is to develop professionals apable of leading and transforming marketing processes within organizations. The program is designed for graduates who already possess fundamental marketing knowledge and wish to deepen their understanding of strategic decision-making in marketing management .
Graduates of this master's program acquire advanced skills in applying analytical tools essential for strategic marketing decisions across various industries and in complex business environments.
The program aims to provide students with the knowledge and skills required to:
Upon completing the Marketing Management Master’s program, students gain competencies relevant for roles such as:
For complete information, please visit:
https://esco.ec.europa.eu/en/classification/occupation?uri=http://data.europa.eu/esco/isco/C122
https://esco.ec.europa.eu/en/classification/occupation?uri=http://data.europa.eu/esco/isco/C243